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NFL World Reacts To Thursday Night Football Announcement

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Amazon's first season as the official provider of Thursday Night Football didn't go nearly as well as the network hoped it would. 

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According to Michael McCarthy of Front Office Sports, Amazon told advertisers before the season that it wanted to average 12.5 million viewers per game. The company claims it fell short of that goal with a season average of 11.3 million viewers. 

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Nielsen, which was hired by Amazon to find the true number, had Thursday Night Football's average viewership at 9.6 million. 

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Amazon has reportedly compensated advertisers for lower-than-expected ratings. 

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NFL fans aren't surprised that Amazon's ratings weren't that good this season. The Thursday night schedule was abysmal. 

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"The Thursday Night scheduling was very lackluster and honestly AL and Kirk don’t have any on screen chemistry," a fan said.

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"Oof. Teams did them no favors, but many of the matchups seemed favorable ahead of the season," another fan wrote.