If WWE goes up for sale in the near future, there'll be at least one investment group ready to pounce.
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According to Michael McCarthy of Front Office Sports, Saudi Arabia’s Public Investment Fund has emerged as a potential bidder for the WWE.
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Saudi Arabia’s Public Investment Fund reportedly controls $620 billion in assets.
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We've already seen Saudi Arabia shake up the sports world with LIV Golf. Acquiring the WWE would be quite the statement.
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“In the same way they did LIV, there’s an unlimited faucet of dollars there,” LightShed Partners analyst Brandon Ross told Front Office Sports.
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“The Saudis are already a decent part of the profitability of the company just on those two [Saudi-based WWE] events alone. They’re trying to be relevant in the entertainment world.”
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The WWE has preexisting history with Saudi Arabia. Crown Jewel, WWE Live, and the Greatest Royal Rumble were all held there.