Longtime College Football Bowl Game Has A New Name

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Cheez-It is so committed to bowl season that it's doubling up on the amount of games it'll sponsor. 

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For the past two seasons, the Cheez-It Bowl has been played in Orlando, Florida. Last year's game featured Clemson and Iowa State. 

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Well, it was just announced on Tuesday that Cheez-It will become the new title sponsor for the Citrus Bowl. As a result, it'll be called the Cheez-It Citrus Bowl this season.  

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The Citrus Bowl will feature a team from the SEC and a team from the Big Ten. This matchup will continue to take place at Camping World Stadium.  

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Erin Storm, the senior director of marketing for Cheez-It, released a statement regarding this development. 

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"College football fans know that Cheez-It is a go-to watch party snack, and our current Cheez-It Bowl sponsorship has helped solidify the brand as a staple in the postseason," Storm said, via PR Newswire.

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 "We're thrilled to continue our partnership with Florida Citrus Sports and bring the cheese-infused action to the Cheez-It Citrus Bowl through next-level experiences for college football fans everywhere.

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 We can't wait to show fans how we're bringing them into the fold for the cheeziest bowl games yet." The Citrus Bowl will take place on Jan. 2, 2023. The Cheez-It Bowl, meanwhile, is set for Dec. 29, 2022. 

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