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Kid Who Went From Viral Meme To College Football Player Signs Incredible NIL Deal

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In the new NIL era of college sports, it's not uncommon for players to sign deals with major brands.

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But this NIL deal has a far more interesting backstory than most.

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Dieunerst Collin, a freshman offensive lineman at Division II Lake Erie College, has signed an NIL deal with fast-food chicken restaurant "Popeyes."

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Long before he took the field as a college football player, Collin was famous for his viral "Popeyes kid" meme.

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After earning First Team All-Conference honors in his state championship season with East Orange High School, Collin pitched this NIL deal on social media.

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"I NEED EVEYONE TO GO TO MY INSTAGRAM @dieunerst REPOST MY RECENT POST AND TAG @Popeyes I JUST WANNA TALK," he wrote.

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It will be interesting to see how creative they get with this partnership in the future.